CASE STUDY
FREEDOM
WEBSITE
MARKETING
The newest and most authentic George Michael tribute, featuring original musicians from his tours and an 18 piece band.
CASE STUDY
FREEDOM
WEBSITE
MARKETING
The newest and most authentic George Michael tribute, featuring original musicians from his tours and an 18 piece band.
CASE STUDY
FREEDOM
WEBSITE
MARKETING
The newest and most authentic George Michael tribute, featuring original musicians from his tours and an 18 piece band.
THE PROJECT
THE PROJECT
THE PROJECT
Freedom – Celebrating George Michael is a fully produced
stage and arena show honouring the much loved singer and
songwriter.
The voice of George Michael, performed by Steve Mitchell, featuring an 18-piece band, Wham! original bass player Dave West, and members of George Michael’s band and orchestra.
The show features fully-synchronised sound, light and video to
create a dramatic and truly visceral experience. With UK and international tour dates planned, we were given creative 'Freedom' to build a high converting website that sells tickets.
Freedom – Celebrating George Michael is a fully produced stage and arena show honouring the much loved singer and songwriter.
Performed by Steve Mitchell, with an 18-piece band, Wham! original bass player Dave West, and members of George Michael’s band and orchestra.
With UK and international tour dates planned, we were given creative 'Freedom' to build a high converting website that sells tickets.
Freedom – Celebrating George Michael is a fully produced stage and arena show honouring the much loved singer and songwriter.
The voice of George Michael, performed by Steve Mitchell, featuring an 18-piece band, Wham! original bass player Dave West, and members of George Michael’s band and orchestra.
The show features fully-synchronised sound, light and video to
create a dramatic and truly visceral experience. With UK and international tour dates planned, we were given creative 'Freedom' to build a high converting website that sells tickets.
CONCEPT
CONCEPT
We had to convey the full extent of the show through the website. The site was designed to direct customers to buy tickets through different shows and tours, as well as showcase the show itself and each of the musicians.
We watched how the show came together through its rehearsals and its continuous revisions, and had to capture its essence through the site.
We had to convey the full extent of the show through the website. The site was designed to direct customers to buy tickets through different shows and tours, as well as showcase the show itself and each of the musicians.
We watched how the show came together through its rehearsals and its continuous revisions, and had to capture its essence through the site.
01
01
1 WEEK
1 WEEK
RESEARCH
RESEARCH
RESEARCH
The initial specifications and targets for the website were set, gathering the necessary media and graphics for the site.
We drew creative inspiration and identified the weaknesses of other tribute show websites, including total analysis of competitor SEO and keyword research.
The initial specifications and targets for the website were set, gathering the necessary media and graphics for the site.
We drew creative inspiration and identified the weaknesses of other tribute show websites, including total analysis of competitor SEO and keyword research.
The initial specifications and targets for the website were set, gathering the necessary media and graphics for the site.
We drew creative inspiration and identified the weaknesses of other tribute show websites, including total analysis of competitor SEO and keyword research.
3 WEEKS
3 WEEKS
DESIGN
DESIGN
DESIGN
We first compiled an initial design for the site, deciding what font pairing and colours work best. Using our expert software and graphic design finesse, a prototype of the site was drafted.
Using this prototype, we built and refined a fully functional site with responsive design over 3 weeks, creating a user experience that engages and converts.
We first compiled an initial design for the site, deciding what font pairing and colours work best. Using our expert software and graphic design finesse, a prototype of the site was drafted.
Using this prototype, we built and refined a fully functional site with responsive design over 3 weeks, creating a user experience that engages and converts.
We first compiled an initial design for the site, deciding what font pairing and colours work best. Using our expert software and graphic design finesse, a prototype of the site was drafted.
Using this prototype, we built and refined a fully functional site with responsive design over 3 weeks, creating a user experience that engages and converts.
02
02
03
03
A LIFETIME
A LIFETIME
OPTIMISATION
OPTIMISATION
OPTIMISATION
Our services don't stop there. We continue to monitor the performance and improve the site SEO to stay above competition and increase organic traffic.
All well as marketing, we handle customer support and update the site tour dates as they are announced.
Our services don't stop there. We continue to monitor the performance and improve the site SEO to stay above competition and increase organic traffic.
All well as marketing, we handle customer support and update the site tour dates as they are announced.
Our services don't stop there. We continue to monitor the performance and improve the site SEO to stay above competition and increase organic traffic.
All well as marketing, we handle customer support and update the site tour dates as they are announced.
TICKETS SOLD
TICKETS SOLD
AD IMPRESSIONS
AD IMPRESSIONS
AVG ROAS
AVG ROAS
MARKETING
MARKETING
MARKETING
Our work doesn't just stop at web design - we used our proven tactics to design and test winning ad creatives on facebook.
This ad performed at a ROAS of 11.06, as a result of our creative testing strategy and design. The campaign received over 70,000 impressions, with an average return on ad spend of 7.35.
Our work doesn't just stop at web design - we used our proven tactics to design and test winning ad creatives on facebook.
This ad performed at a ROAS of 11.06, as a result of our creative testing strategy and design. The campaign received over 70,000 impressions, with an average return on ad spend of 7.35.
Our work doesn't just stop at web design - we used our proven tactics to design and test winning ad creatives on facebook.
This ad performed at a ROAS of 11.06, as a result of our creative testing strategy and design. The campaign received over 70,000 impressions, with an average return on ad spend of 7.35.
OUR RESULTS
OUR RESULTS
OUR RESULTS
See how our ad creatives performed, bringing concept to life. In under 60 days, we built the website for FREEDOM, and delivered consistent, high performing ads.
Want us to do the same for you? Click this button and book a free call with us.
See how our ad creatives performed, bringing concept to life. In under 60 days, we built the website for FREEDOM, and delivered consistent, high performing ads.
Want us to do the same for you? Click this button and book a free call with us.
See how our ad creatives performed, bringing concept to life. In under 60 days, we built the website for FREEDOM, and delivered consistent, high performing ads.
Want us to do the same for you? Click this button and book a free call with us.
INTERESTED?
LET'S TALK.
veran digital.
We're experts in web design. Accelerate your business with our high-converting websites and marketing strategies. Book a free call with us to discuss how we can help your business grow to new levels.
© 2024 Veran Digital - All rights reserved.
veran digital.
We're experts in web design. Accelerate your business with our high-converting websites and marketing strategies. Book a free call with us to discuss how we can help your business grow to new levels.
© 2024 Veran Digital - All rights reserved.
INTERESTED?
LET'S TALK.
veran digital.
We're experts in web design. Accelerate your business with our high-converting websites and marketing strategies. Book a free call with us to discuss how we can help your business grow to new levels.
© 2024 Veran Digital - All rights reserved.